Two of my Photoshop Creation:

week 4

Week Four Exercise:
Analyse this commercial. In no more than 300 words, using the knowledge picked up from the reading materials above, argue if this commercial is effective or not.



The objective of this commercial is to promote a product they are selling. Which is a waterproof camera. That is the reason why their main objective venus is in the sea. The target audience could be a wide range, perhaps more to the youngsters on how they do the commercial.

The strategy they use is influence. Consumers would buy the product for frequent water activities and capture the moments in water. Emotions they use will be provocation, provoking the consumer only when its important to attract attention and the message is simple. The general tactics they use would be under attention category as it consist of surprise and humour, message is simple and no attitude change is needed. Definitely not selling the brand because humour is use primarily for well-known low-involvement products and relavant to the selling point.The media-specific tactics they've apply is video-based and some text structure have strive for high technical quality but at a low cost. The message of this ad is interesting prose; using drama and vivid examples to gain empathy, low-involvement product and weak arguements.

This is quite an effective commercial as it managed to keep the audience in suspense and end off with surprise and humour.
It is not draggy(appropriate timing) and message is simple. Drama and story-telling of this commercial is successful for a low-involvement product and uses humour to distract the weak arguements of the product.

SONARC EXERCISE
Among the commercials you have, picked and ananlyzed the spin, choose 2 that you think are most effective .
1.Define the target audience.
2.Describe how the spin was treated such that it becomes effective using models/ideas.(eg.color mood, various contrasts, genre, sound & etc.)

The Healthcare Advertisement:

1) the target audience would be the adults who are not kin to do exercise regularly.
2) the spin is created in a way that, it tells you by exercising can make you feel better in all kinds of ways. the colour moodboard they've used in this advertisement are mostly grey, and white. it gives the audience a quiet and calm feeling but yet humorous in terms of actions and sound. its like a surprise(!) after watching the clip. It is an effective advertisement as it had managed to capture the audience's attention and have it remembered.

The Car Commercial:

1) the target audience would be the drivers in the world!
2) the spin: telling us this car wouldn't make mistake. not even the slightest one.
(the tagline) The pursuit of perfection. potrays to us that, this car is perfect.
The colour mood board of the ad brings out the very classy feel; with the combination of shining black and the classy-ness the champagne glasses bring out. It makes everyone wanting to own the car. It is effective as it speaks alot within minutes. being an audience, it made me stayed on and watch. watch what the car can do.

spin: exercising helps you lead into a healthier life.

they neglected that eating healthy food also plays an important role in leading into a healthy life too.

this commercial is effective in a way that its funny! people would want to stay on and watch more of it.
and the message is very clear.

Exercise ONE*
The different spins i've identified in newspaper:

LIFE! Newspaper Wednesday 17/10/07

A diet advertisement.
In this ad, the slimming centre are trying to convince the audience to go for treatments they've offered which can help them lose weight. With the additional of promotion and freebies they are going to give away.

Spin: These kind of slimming ad usually is not reliable because they didn't show nor tell the audience the side effects of the treatment OR the consequences behind it if failed to turn up regularly for the slimming sessions. Furthermore, the title of this slimming centre isn't well known at all, compare to slimming centres like Marie France body line and London slimming centre.

The Straits Times Newspaper Wednesday 17/10/07

Maggi Noodle advertisement.
This is an advertisement for a new flavour of instant noodle. Featuring the huge amount of 1.7billion sing dollar being invested on R&D (Reseach and Development) which had improved the enhancement of less salt, no trans fat as well as the absence of MSG. It had also won The Healthier Choice status from the Health Promotion Board.

Spin: No matter how healthy the ad had featured maggi noodle, due to scientific research, it still consist tons of chemicals inside. Chemicals that act as preservatives in colourings and taste that could last for a number of days or even weeks.

Taglines (spin):
1) "The World's First Refrigerator with LED Sunlight" Mitsubishi Electric
2) "Live The Epitome Of Refinement. The Sky Collection" condominium by One Shenton
3) "Transform with all theatries" M.A.C make up
4) "Like a beauty supplement for skin" Shiseido The Makeup
5) "Finally an ownership package that's as unqiue as you are" BMW 532i

Exercise TWO*
weekdays newspaper V.S weekend newspaper

Wed, Thurs, Fri :
The news they feature in the newspaper on these days are usually..
1) local news
2) news all around asia

Thurs: with the additional of grocery discounts/sale
Fri: with the additonal of electrical appliances discounts/sale
Sat: features more on interior designs, architecture and sales of furniture and new arrivals/designs in various shops.
Sun: compromise nearly every segment like..
- local and news happening in asia countries
- finance $
eg. investments, career and property
- sports
eg. soccer and F1 race
- internet
recommanded websites
- gen y
teenager segment.

Similarities among the weekdays and weekends:
obituaries
movie timings
pages and pages or advertisements

Class Assignments; Car Commercials.


spin: tough and unbreakable.

they are trying to say that this vehicle is tough, has the ability hold heavy weights and it'll still be one nice piece despite how badly it was treated.
This car commercial went into a comical approach which had successfuly brought the meaning of the ad across to the audience successfully.


This car commercial here is slightly different compare to the first one.
It shows the functions of the car(not completely though) and the swiftness.
It can be careful and fast at the same time.


spin: its faster then BMW X5

This car commercial uses a comparison method to approach the consumers.
It may convince the consumers as they compares with a better branding BMW X5
The speech in the commercial and the message that the manufacturer wanted to bring across is very clear.
esp the part: "true story?"
"true story!"


spin:

After watching the this commercial. I feel that it suits advanturous women.
the target audience of this ad would be the females.
It pampers the driver sitting in the car with those beautifully built-in auto functions etc.


This commercial did make me go WOW. It shows the self-parking function clearly and they place the most fragile things at the side of that parking lot. If A glass were to move just by a bit, it'll fall! It shows that the car can be very precise when it comes to auto parking. It look really convincing for consumers.



Write down what i think of consumerism towards the automobile is like in Singapore.

I think Singaporeans don't really go for brand when it comes to vehicles. As long as it bring conveniences in transportation wose, petrol saving, presentable and affordable prices. Nevertheless, most of Singaporeans do look for cars that suits their appearances or their occupation. Take a property agent for an example, if a client were to see his/her agent with a lousy ragged car, the agent will not receive a good impression from their client. And thus, the agent may not be able to clinch the deal. When the car is good, it will make the driver inside look even better!

Thank You.

emotion: lost